Microsoft Café

Join us at the new beachfront venue, Microsoft Café!

Microsoft, in partnership with the Marché du Film & Festival de Cannes, is launching the Microsoft Café, inviting festival & market attendees to immerse themselves in the world of AI and the potential it holds for the film industry. 

During the first week in Cannes, join panel discussions, interactive demos and hands-on experiences to explore the latest advancements in artificial intelligence and how these tools can complement your creativity and accelerate productivity. 

Join the very best of film & tech professionals to network, unwind and expand your knowledge at the Microsoft Café (at the Majestic Beach) from 14 to 19 May!

What can AI do today to help the industry? 

Step into the future of filmmaking with demonstrations that show the boundless possibilities of AI.

Explore three key themes:

  • Content Creation: Experience the latest AI tools, and witness how they can aid productivity, assist in storyboarding, analyze scripts, and more.
  • Content Production: Discover AI’s potential for automating elements of production workflow.
  • Media Operations: Gain invaluable insights into how AI can assist in marketing and communications from personalized experiences to targeted advertising campaigns.

A Week of AI Learning & Discussion 

The best of tech experts and film professionals will unite to chart the future of storytelling through a series of panel sessions, live demos and hands-on experiences.

  • AI Perspectives | A Candid Filmmaker Discussion
    15 May, 11:00-11:45
  • Looking Forward: Responsible AI
    16 May, 11:00-11:45
  • Empowering Your Vision | Emerging Filmmaker AI Discussion
    18 May, 11:00-12:00

Join us for “AI Day” on 17 May for three consecutive panel discussions!

  • Content Creation: How AI Powers Next-Generation Storytelling
    17 May, 10:00-10:45
  • Post-Production: Enhancing Efficiency with AI and Digital Asset Management
    17 May, 11:00-11:45
  • Marketing: Marketing and Promotion with AI (panel + live demo)
    17 May, 12:00-12:45

Art of the Prompt Workshops 

Master the art of engaging with AI effortlessly!

Join “Art of the Prompt” sessions to discover how Microsoft Copilot and Designer can help bring your vision to life. Learn to craft effective prompts in these friendly, no-pressure demos led by Microsoft experts. 

Sessions focus on creating compelling and engaging copy and visuals for your projects and pitch decks.