Set to be one of the standout moments of the 2026 market edition, Japan’s presence in Cannes will be driven by the Executive Committee for Japan, Country of Honour 2026, alongside the Ministry of Economy, Trade and Industry (METI) and the Japan External Trade Organization (JETRO).
Learn more about all the key organizers below!
METI (Ministry of Economy, Trade and Industry)
The Ministry of Economy, Trade and Industry (METI) is a ministry of the Japanese government. METI’s mission is to develop Japan’s economy and industry by focusing on promoting economic vitality in private companies and smoothly advancing external economic relationships, and to secure stable and efficient supply of energy and mineral resources. METI also supports Japan’s entertainment and content industries by grants for creators and businesses, strengthening intellectual property protection, and facilitating overseas business development through JETRO.
JETRO (Japan External Trade Organization)
JETRO, or the Japan External Trade Organization, is a government-related organization that works to promote mutual trade and investment between Japan and the rest of the world. Originally established in 1958 to promote
Japanese exports abroad, JETRO’s core focus in the 21st century has shifted toward promoting foreign direct investment into Japan and helping small to medium size Japanese firms maximize their global export potential. In
addition, JETRO actively supports the global reach of Japanese film and animation, as well as other content sectors such as music, manga, and games—providing market intelligence, building business networks, and promoting Japanese content internationally through its overseas bases.