The American Film Market® (AFM®) and the Marché du Film announced that the two markets are collaborating on the Innovation Hub and AI-focused programming at AFM 2025. The Marche’s successful innovation-focused platform, Cannes Next, was the catalyst for the two markets to embrace this new initiative.
The Innovation Hub will spotlight cutting-edge creative and business technology tools that support the development, financing, and production of content. Designed as both an exhibition and ideas forum, it will showcase companies at the intersection of creativity, commerce, and technology, connecting AFM attendees with innovators from across tech, media, and entertainment.
AFM is set to return for its 46th edition to Los Angeles November 11–16, 2025 at the iconic Fairmont Century Plaza.
As part of the collaboration, featured AI Sessions that will be presented include:
- Visualizing the Future of Commercial Content: What AI Means for the Industry
Thursday, Nov 13 | 11:00 AM – 12:00 PM
Speakers include Darren Frankel, Head of Film & TV, Adobe; Scott Martin, Founder, Aspen IP Consulting LLC and former Deputy General Counsel, Paramount Pictures; and Lori McCreary, CEO, Revelations Entertainment - AI in Action: The Platforms Transforming Filmmaking – From Creation to Distribution
Friday, Nov 14 | 9:30 AM – 10:30 AM
Speakers include Will French, Head of Film & Television Finance, Fallbrook; Scott Greenberg, Co-Founder and Executive Chairman, Othelia Technologies; Bryn Mooser, Founder & CEO, Asteria and Co-founder, Moonvalley
AFM will again serve as the year’s most essential meeting point for the global independent industry – where projects are packaged, deals are made, and the business of film and series takes center stage. More than 260 exhibitors, including leading sales, production and finance companies, international trade organizations and national umbrella stands, and participants from more than 70 countries are already confirmed for AFM25, with additional companies still signing up daily. With distributors and buyers from 58 territories also confirmed, AFM is set for a full house.