🚀 Cannes Next Partners with Film Soho to Present Global Virtual Production Summit

Cannes Next, the Marché du Film’s innovation-driven platform exploring the future of the entertainment sector, is delighted to announce their exclusive partnership deal with Film Soho.

The UK-based and talent-led film & TV group who will act as principal partner and presenter of Cannes Next’s 2023 program at this year’s Marché du Film, taking place from 16 to 24 May in Cannes. Together with Disguise, leaders in real-time production technology, Cannes Next and Film Soho will present the Global Virtual Production Summit (19 May) – a full day of activities and dialogue dedicated to virtual production and aimed to connect leaders of media tech & innovation with producers and studio heads currently shaping the future of the entertainment industry today.

Film Soho’s cutting-edge virtual production (VP) arm V-Studios also makes its return to Cannes this year after previously establishing a fully functioning VP stage at Cannes 2022 where it successfully hosted the Cannes Next Virtual Production workshops for market & festival attendees.

This year, Cannes Next and Film Soho will work closely together on a joint program, comprised of exciting VP-dedicated events across the Marché du Film venues, Palais des Festivals and Film Soho’s V-Studios stage, to be located on the Pantiero side of the Village International. Interactive workshops, masterclasses and technical demonstrations will be offered, as well as a fully-powered virtual production studio powered by Disguise, making Film Soho’s V-Studios stage the innovation hub and epicenter of groundbreaking ideas and cutting-edge technologies during the entire festival & market event.

Film Soho, Disguise and its sponsors will also inhabit a brand new venue on the beach, offering invitation-only and high-profile fireside discussions with key filmmakers, cinematographers and studio heads who have worked with or are currently working with virtual production. This exclusive venue will also play host to one of the most coveted events of the festival & market: the Cannes Next Opening Party on 18 May and presented by Film Soho.

Further panel discussions and seminars on virtual production and all of its disciplines will be held on the Main Stage, located in the heart of the Palais des Festivals.

More details about the official Cannes Next 2023 program will be announced in mid-April.

The Marché du Film – Festival de Cannes opens its doors on 16 May 2023, with the film market running until 24 May and the Festival concluding its activities on 27 May.